Vegas Grand Prix
Las Shoey
Winner of a Bronze Telly Award
After 41 long years, Formula 1 is back in Vegas, baby! So, to get race attendees in the spirit of racing and winning, we brought a fun motorsport tradition to Vegas - the shoey (the act of drinking a celebratory beverage out of your shoe).
And someone was selling the shoe on eBay…
Grey NYC
ECD: Joe Mongognia
Creative Directors: Michael de Wit (Art), Chams Abdelhafidh (Copy)
Aiden Abebe (AD), Sam Kellie(CW) Fabrice Prepetit (CW)
Editor: Whest Pineda